Epicenter Blog

Blogging popularized affiliate marketing. Historically, companies needed to create their own ads and pay for views.

The rise of the internet and blogging changed this. Not only could the average person generate creative for a product in their blogs, but they also had built-in traffic of readers. Companies could now pay bloggers for both the creation and distribution of an ad. Meanwhile, regular people got paid to write about whatever they wanted on the internet.

The Honey controversy was too big and too relevant for us not to cover.

If you’re an online shopper, you've likely heard of Honey, the popular browser extension that promises to save you money by automatically applying discount codes at checkout. But recently, Honey has come under scrutiny for practices that many argue undermine not only the fairness in online shopping in relation to affiliate deals, but also the effectiveness of Honey itself. Here’s everything you need to know about the Honey controversy and why it matters.

Big businesses have fully fledged teams dedicated to optimizing the output of every part of their business. Tech teams build optimized websites that accurately track traffic and build customer bases. Marketing teams analyze trends to find what works best so that content creation and advertising cost provide the most value for their spend. 

But you don't have these luxuries as a small, or even solo business owner operator. You are just trying to keep everything afloat!