Now before you freak out, you may have a link in bio that is actually simple enough for your followers to use. There are a lot out there that convert well which is why they are still widely popular this long after they first started appearing.
But... just in case, lets go through the key offenders so you can avoid them.
1. Paradox of choice
I'm sure you can think back to a time where you are scrolling through Netflix or a similar streaming platform that you've had for a while. The list of titles is endless but no matter how far you get in the infinite scroll, there is nothing that peaks your interest enough to start it.
I see this problem very frequently - too many links on link in bio pages. New followers will not be able to take in all of this information that you are giving them and they will end up giving up before clicking on ANY of the helpful links you provide them. This is the paradox of choice: too many options actually make it harder for someone to choose what they want from the list. Link in bios were first meant to have many links for putting everything you do in one place, but don't let this canibalize your engagement.
2. No Link Prioritization
Now there's a lot of link in bio tools that actually don't give you much flexibility on this point. In our businesses, there's often one action that a new customer/follower can take that is more valuable than other actions they might take. For example, a sale is likely better than having them follow you on another platform.
Because of this, we want to suggest this high value action early on and be more loud about this than other actions they might take. Sure, you will have people go to your website just so they can find where to follow you on Instagram, but for people who are less sure, why not make it big and bold that they should buy something from you - or give you their email for weekly value delivered straight to their inbox.
3. Missing Value Proposition
This is another one that I see so much, mainly because it is a skill to come up with succinct value propositions. I'll go to the website that someone has linked in their profile and very frequently see "Website", "Instagram", "Patreon" - and that is all the info I get without actually clicking on all those links. If someone doesn't have a clear reason to perform an action on your website, you are likely not getting the traffic you could to these other pages.
Make it clear what value someone will get by continuing through your funnel that is your link in bio. Maybe you can start with problem first language: Instead of "Buy My Fanart", propose a solution to the problem that your product solves: "Replace your old, boring screensavers".
I'm sure this resonated with a lot of you so if you want to take a bigger step in your link in bio overhaul, send us an email to sign up to beta test the Epicenter link in bio page. Its highly flexible and built with these concepts from the start so you are sure to see a bump in sales/emails/whatever you are trying to accomplish with your social media links.
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